Earlier this year, Ontario County launched a new website to help residents recycle more and change their waste diversion habits.

The site is OntarioCountyRecy cles.org. It’s informative with the slogan “Recycling is something we all gotta do.”

Judging by what you see when you walk or drive around Geneva, however, it’s not something everyone is doing.

While there are many who take recycling seriously and care about their impact on the environment, there are others — many others — who apparently don’t care or can’t be bothered to take a few minutes each day to make sure their boxes, cans, bottles and other recyclable material don’t end up in a landfill.

That’s really all it takes — a few minutes.

This issue isn’t isolated to Geneva. Take a drive or walk around any local city or village and you are likely to find trash toters overflowing with refuse, including cardboard boxes, plastic milk jugs, glass bottles and more that should be going to a recycling facility.

It’s not hard to imagine what else may be in those toters. Batteries? Light bulbs? Items that contain toxic materials that seep into the ground?

Heck, it’s not uncommon for some to throw their Halloween pumpkins in their toters. That organic material, combined with food waste, causes the landfill odor many people complain about.

Some municipalities, including the town of Geneva, are taking the lead when it comes to conservation and sustainable living. The town has a backyard composting program and accepts food waste at its recycling and disposal station on White Springs Road.

Other municipalities should follow the town’s lead.

Geneva Reads selected an environmental theme for its 2018 Community Read. The main book is “The Story of Stuff: The Impact of Overconsumption on the Planet, Our Communities, and our Health — And How We Can Make It Better.”

The book was chosen, in part, due to Geneva’s proximity to the Ontario County and Seneca Meadows landfills, two of the largest in the state and growing by the day.

OntarioCountyRecycles.org. Check it out and start making an effort to help the cause.

Recommended for you